I've been in the process of setting up my new office, going through all my previous seasons paperwork, files, fabrics,etc... and I stumbled across this editorial from Third Floor. It seemed to have slipped through the cracks last season but has since become one of my favorites. I just had to share it as it's such a cool image! Reminds me of a James Bond ad... très mystérieux!
Forward PR - Press Day
November 18, 2012
JAIDA HAY SS13 Collection
At JAIDA HAY, Victorian elements were fused with a romantic, free-spirited notion by way of sheer, diaphanous layers and delicate, fluid fabrics. Employing strict volume and unostentatious lines, distressed and unfinished edges to suggest salvage from ruin. Jaida's collection reflecting her newfound respect for nature and muted colours played a central role, balanced by a range of key black pieces, subtle embellishments and detailing, hinting at a more restrained season - The title "Less is More"!!!
Less is More - JAIDA HAY SS13 Collection
Entitled "Less is More", the JAIDA HAY SS13 collection was born from a year of natural disasters, financial collapse, and nuclear catastrophes. Through destruction and breakdown comes creative rebirth and reversion to a simpler time of austerity and free spirit.
Victorian elements are fused with a romantic, free0spirited notion by way of sheer, diaphanous layers and delicate, fluid fabrics. Employing strict volume and unostentatious lines, distressed and unfinished edges suggest salvage from ruin.
Reflecting a newfound respect for nature,...
February 2, 2013
Smart and preppy with heritage spin or sleek and sophisticated in luxe fabrics, the single-breasted blazer is a key item for the coming season.
Jaida Hay's Victorian yet modern style featuring fine tailoring fabrics fused with a romantic, free-spirited notion by way of sheer, diaphanous layers and delicate, fluid fabrics. Reflecting a newfound respect for nature, muted horizon colours play a central role, balanced by a range of key black pieces, hinting at a more restrained season.
London-based Jaida Hay is a British-Canadian fashion designer. She studied at Central Saint Martins and the Art Institute of Vancouver, and prior to launching her eponymous line she worked with Emilia Wickstead. Jaida uses sustainably sourced fabrics, supports British manufacturing, and operates under a transparent manner, allowing consumers to follow the process of creating a designer garment.
My Style: Jaida Hay
Q: What are the rules, if any, in the way you dress?
I follow one of the rules that Coco Chanel was quoted saying, “Always take one piece off before leaving...
'Strictly' star Katya Virshilas marries her ballroom beau
16 JULY 2012
Strictly Come Dancing star Katya Virshilas may have been dropped from the next series, but she has still had her happy ending by marrying Danish dance champion Klaus Kongsdal in a fairytale chateau in the Loire Valley.
"It was magical," she told HELLO!.
The humanist wedding ceremony was held in a candlelit cave in the grounds of the Chateau de Chissay. There were nods to Katya's Jewish routes with customs such as the groom stomping on glass. There were also plenty of Danish wedding traditions, including one in which...
The Passion Ball, a philanthropic gala event, saw plenty of Singapore's high society attend and give support to Food From the Heart, where proceeds from the event went to.
Held at the Grand Ballroom of Capella Singapore on May, 11, 2012, this grand and stylish charity gala dinner had a Supper Club theme where guests dressed up the nines for the golden age of supper clubs when elegant dining was in vogue.
The black tie event featured a fashion show by designer Corries Nielson featured here wearing a skirt and top by London-based designer Jaida Hay.