With growing concerns regarding conventional fashion, ethical fashion is becoming more and more popular.
Jaida Hay is one of the retailers that have decided to prove that eco friendly garments can indeed be fashionable. The Jaida Hay spring/summer 2013 collection is titled “Less Is More” and brings a myriad of uber versatile garments with a fairly subtle Victorian allure. The timeless allure of the new season pieces is perhaps the most convincing argument for the new collection. With endless possible combinations, the minimalistic pieces can certainly become wardrobe essentials for more than one season.
Though sporty luxe aesthetics is the niche Jaida Hay aims for, the new Jaida Hay collection for spring/summer 2013 brings plenty of elegant ensembles made using sustainable fabrics such as organic cotton, organic merino wool or Cupro and Italian silk. All the Jaida Hay clothing is manufactured in the United Kingdom. The muted tones used in the new collection aren’t just a practical choice. The designer envisioned a world of austerity and restraint, with a vision of a simple life. Simple doesn’t mean simplistic, however, as all the new pieces displayed have enough contrast which instantly impresses.
See full article HERE